By understanding culture, context, and behavior we can unlock the experience that customers actually want—not just what they say they want.
It’s not difficult to recognize your target audience, but what they want from you can prove elusive.
Perhaps they’ve changed or you may have added new target audiences. Without finding the right people and asking the right questions, you could end up taking action on unreliable feedback.
Prompting without guiding. We’ll get honest answers from the people who actually know or need your customer experience. Then we can check your assumptions, test your hypotheses, and better understand what truly resonates with your audience.
We get to know you and your customers.
All of our work starts with discovery to confirm we’re aligned on what you need and how we’ll do it. We make sure the research is focused on what you want to accomplish. The world is ever-changing, and our work can flex to meet constraints and uncertainties.
From global brands to small start-ups, here’s a few of the companies we’ve partnered with over the years.
“Leanne and her team created a research community of prospective customers in our target market—while also designing our website. This research community has become the holy grail of customer centricity.”
Director of Product Marketing
Here’s just a small sample of solutions we can provide.
Discover current behaviors, motivations, needs of your target market
Test value propositions, prototypes, designs, ideas
Validate hypotheses, beliefs, assumptions about target market
Research (and marketing) community creation and management
Research and customer centricity workshops for teams
Competitive user experience measurement and benchmarking
Who you’ll work with.
Spearheaded by Leanne Waldal, our Experience Strategy and Insight (ESI) team has successfully transformed businesses by shifting their focus to the experience of customers and prospective customers. Whether you want to go beyond and learn more than the research you’ve already done, explore new opportunities, or validate hypotheses, you take as much—or as little as you need. We’ll work with you where you are.
Schedule time on Leanne’s calendar (via Calendly). Otherwise, call or text anytime at +1 415-319-5252.
You can also fill out the form below and she’ll get back to you soon.
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Director of Experience Strategy and Insights
1000 Sansome Street
San Francisco, CA 94111
+1 415 319 5252