Anki E-commerce

Smart is just the starting point. Now let’s try it with feeling.

Anki

He may be small, but he’s got a big brain, and an even bigger personality. His name is Cozmo, and he’s the latest product from minds behind one of the world’s most innovative companies. Anki asked us to help introduce Cozmo to the world.

Cibo has been an invaluable partner. They challenge us both creatively and strategically to push us to places we didn't think were possible.

Craig Rechenmacher

Chief Marketing Officer

Experience Design
Technology Development
Copywriting

What We Did

Robotics and AI startup Anki took the toy world by storm with their first product, Anki Overdrive. After designing the hugely successful e-commerce site for Overdrive, we were asked to do the same for Cozmo, a little robot with a lot of attitude. Even as the product was still in development, we conceived of an online experience that would bring his personality to life for the world.

What We Found

It’s not about the robot. It’s about the personality.
Using the product helps with design.
Cozmo won’t make you coffee.
Storytelling trumps interactive tools.

Show and Tell.

You don’t just play with this toy. It plays back.

We needed to craft an online storytelling experience that conveyed something of the connection that Cozmo was capable of making with kids. This connection was not only important to help kids understand that this was the first truly AI-driven robotic toy, but to help parents understand what they were buying.

Moving from a one-product company to two.

We had previously designed Anki’s e-commerce site to focus on their single product, the smash hit Anki Overdrive battle racing game. But now we had to re-architect the experience to turn them into a multi-product company, rethinking the home page and global navigation.

E-COMMERCE DEEP DIVE

Putting emotion above technology.

Our key task from both a UX and a design perspective involved telling Cozmo’s story in a way that emphasized his personality over the (admittedly revolutionary) technology that powered it. We opted to keep it simple, and let him do the talking.

DESIGNING FOR MOBILE

Uncompromising mobile experience.

We had initially designed a best-in-class responsive HTML e-commerce experience for the Overdrive product, and Cozmo deserved no less. We made sure that the mobile discovery of Cozmo was just as compelling as the desktop experience.

MAKING TECHNOLOGY ACCESSIBLE

Telling a compelling, and understandable, tech story.

Cozmo represents the pinnacle of consumer robotics and artificial intelligence. While that tech isn’t the selling point, we still needed to convey just how much of a revolution this little robot represents, in words that even kids could understand.

MAKE IT SOCIAL

Anticipating Oscar-worthy moments.

Cozmo was designed to become part of the family, so we knew that soon after launch, we’d start getting selfies, videos, and other social documentation of the world’s most mischievous robot. So we built a place for everyone to share their #cozmoments with the world.

start over

And then there were no more.

Cozmo deserves all the credit for endearing himself so quickly to the world that he sold out even before the Christmas holidays, but we take some pride in designing the site that helped make him a seriously hot commodity.

Wherever you are in your journey, get in touch. We’ll discuss where you’re at today and create a plan to deliver a customer experience that will transform your business.

Janie & Jack

Damon Motors