Commonwealth Bank
What would happen if we gave people the tools to grow their own wealth?
What would happen if we gave people the tools to grow their own wealth?
Commonwealth Bank of Australia
It takes a strong stomach to deliberately disrupt yourself. But that’s what Commonwealth Bank decided to do by creating My Wealth, a comprehensive, self-directed wealth management solution for the Australian market. They asked Cibo to shepherd the idea from vision to launch.
Cibo gives us all the smarts and breadth of a big agency without the bureaucracy and turnover. They do cutting edge work every time.
VP Marketing, MyWealth
- Product Management
- Experience Design
- User Research
- Usability Testing
- Agile technology development
- Copywriting
What We Did
Introducing self-directed wealth management to Australia required rethinking the traditional ways that banks relate to customers. Instead of traditional product siloes we needed to provide a comprehensive view of a customer’s finances, from checking and savings accounts to mortgage, from credit cards to retirement accounts. And then we had to create an experience that both educated consumers and gave them the tools they needed to truly manage their wealth.
What We Found
- Trust in financial advisors was at an all-time low.
- Banks think in terms of products. Customers think about relationships.
- Trading stocks is a new concept for most Australians.
- Property is the first retirement plan for most people.
Comprehensive and clear.


Simplify. Guide. Empower.
We worked from these three principles, derived from customer research, that suggested the fundamental needs of Australian banking customers. Everything we designed embodied our attempt to simplify the world of wealth management, guide customers through new territory, and empower them to truly manage their own wealth for the first time.

Building the future. One goal at a time.
From a web-based, iPad-friendly minimum viable product site launched in just four short months, we worked with the CommBank team to roll out multiple iterations of MyWealth, adding features such as goal setting and measurement. By the time we finished, Australia had an entirely new way to manage wealth.
Wherever you are in your journey, get in touch. We’ll discuss where you’re at today and create a plan to deliver a customer experience that will transform your business.