Damon Motors
An electrifying moment in the evolution of the motorcycle.
An electrifying moment in the evolution of the motorcycle.
Damon Motors
Award-winning manufacturer Damon Motors has set their sights on defining and shaping a smarter, safer future for riders. With a lofty goal to achieve zero fatality by 2030, Damon is positioned to completely transform the motorcycle industry. On the horizon is the release of Hypersport, Damon’s first all-electric sportsbike, and it’s poised to set the world on fire. Damon needed a website that matched the magnitude of their vision.
Cibo was the perfect partner. Awesome creative, great communicators, and they were never afraid to push us or take chances.
CMO, VP of Brand, Damon motors
- Experience Design
- Copywriting
- Voice and tone
- Art Direction
- Web Styleguide
- Prototyping
- Web Development
What We Did
Riding a motorcycle is a visceral experience, and shoppers expect to see, touch, and test ride the bike before making any decisions. The Hypersport is the whole package—beautiful design, impressive performance, and unmatched safety features. But there were a few obstacles to overcome. First, how could we accurately manifest Damon’s unique vision of the future, right now? On top of that, there were only two prototypes available for demos. There’s only one way to convince customers to reserve a bike they couldn’t see or ride—create an entire forward-facing world with a virtual experience that makes visitors say, “Holy sh*t!.” So we did.
What We Found
- What the future of motorcycling looks like.
- Motorcycle shopping is a hands-on experience.
- Experience the bike, without the test ride.
Seeing is believing, virtually.
Engage. Excite. Entice.
This mantra served as the foundation of our approach.
The new site invites the customer to engage with Damon’s active community of supporters who are committed to building a safer future. Then, we hit them with a burst of excitement. Using x-ray mode to see the bike’s interior mechanics, zoom-ins to see micro details of the engine, and hotspots to reveal safety and performance features, the customer gets to experience the showroom thrill right from the comfort of home.
This is the last bike you’ll ever want or need.
Wherever you are in your journey, get in touch. We’ll discuss where you’re at today and create a plan to deliver a customer experience that will transform your business.
